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Marketelligent is in the business of providing analytic solutions that help you make smarter business decisions. With deep expertise in Credit Risk and Marketing across asset and liability-based products, we offer an affordable global delivery model leveraging the best of domain expertise and analytic capabilities.
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On the Credit Risk side, our solutions cover the following key areas:
- Credit Delinquency Scorecards
- Customer Approval and Conversion Scorecards
- Optimal Loan Amount, Pricing and loan duration
- Portfolio Loss Forecasting
- Collections Analytics
- Fraud Analytics
- Basel II Analytics
On the Marketing side, our solutions cover the following key areas:
- Profit-based Customer Acquisition Strategy
- Revenue Scorecards; e.g. Total 180 days Revenue
- Campaign Management
- Cross-sell Scorecards
- Retention and Activation
- Loan Prepayments
- Loyalty and Win-back
- Pricing Analytics
Our Retail Banking practice is headed by Dr. Anunay Gupta. Anunay has over 13 years of experience, with a significant portion focused on Analytics in Consumer Finance. In his last assignment at Citigroup, he was responsible for all Decision Management functions for the US Cards portfolio of Citigroup, covering approx $150B in assets. Previously he held a leadership position with the Risk Management group at American Express. Anunay holds an MBA in Finance from NYU Stern School of Business.
Click here to know more about Marketelligent. |
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